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Kops is a CRM agency.

We’ve helped over +50 companies implement or optimize their CRM. We’re also an official Attio partner — and we chose Attio to manage our own agency operations.

Lets take a call here.

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Why implement nurturing in your CRM strategy?

There are two main reasons why nurturing should be a non-negotiable part of your CRM strategy:

1. Your sales team can’t do it all

Even with just 1,000 contacts in your CRM, your sales reps don’t have time to reach out to everyone.

As a result, many leads will never be contacted—due to time constraints or lack of structured processes.

→ Nurturing allows you to automate follow-ups and maintain the relationship with those untouched leads.

2. Your prospects need information to move forward

From the customer’s point of view, every stage in the buying journey relies on having the right information at the right time.

So your job is to deliver valuable content tailored to their stage, in order to help them progress.

→ Nurturing helps reduce time spent negotiating and accelerates conversions.

What exactly is nurturing?