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Kops is a CRM agency.

We’ve helped over +50 companies implement or optimize their CRM. We’re also an official Attio partner — and we chose Attio to manage our own agency operations.

Lets take a call here.

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A guide to finally understand what’s possible with Clay.

It’s the #1 tool for Growth/GTM topics, with over $40M raised.

You absolutely need this tool in your skills toolbox.

Lets talk about :

  1. What is Clay for?
  2. The cost of the tool
  3. Use cases
  4. How to connect it to your CRM

1. Why connect Clay to your CRM?

⚡️ Continuous enrichment

In 2025, it’s no longer acceptable to know only 50% of the companies in your CRM. With Clay, you can update company size, find team members, their roles, industry… basically everything your sales team needs to make their job easier.

The advantage: no need to pay for each enrichment tool individually. Clay offers them all under a credit system, even without a license.